About the Role

We are looking for an experienced B2B sales professional who can personally generate results while helping less-experienced salespeople improve.

You will contact founders and senior decision-makers, understand their business and technology challenges, qualify opportunities, and book discovery or system-review meetings. You will also train junior sales representatives, review their performance, and ensure the team follows a consistent sales and CRM process.

This is a hands-on role. The successful candidate must be comfortable making outbound calls every day, managing follow-ups, maintaining accurate CRM records, and coaching others by example.

Responsibilities

• Make outbound calls to UK and international business prospects.
• Engage founders, directors, and other senior decision-makers.
• Use consultative questions to identify operational, technology, process, and support requirements.
• Qualify prospects based on their needs, authority, urgency, and suitability.
• Book qualified discovery and system-review meetings.
• Handle common objections professionally and confidently.
• Complete follow-up calls, emails, and other assigned sales activities on time.
• Maintain complete and accurate lead records in the CRM.
• Record call outcomes, notes, qualification details, and agreed next actions.
• Progress leads through the company’s approved sales process.
• Train new and junior sales representatives.
• Review calls and provide practical coaching on questioning, listening, objection handling, and closing.
• Monitor CRM discipline and follow-up performance across the team.
• Help improve call scripts, qualification questions, sales messages, and training materials.
• Produce clear weekly reports covering activity, conversations, meetings, conversions, and coaching.
• Follow data-protection, consent, opt-out, and Do Not Contact requirements.

Requirements

Required Experience

• At least four years of B2B outbound sales or business-development experience.
• A strong record of booking qualified meetings with senior decision-makers.
• Experience selling technology, SaaS, consulting, professional services, or business solutions.
• Previous responsibility for training, coaching, or supervising salespeople.
• Excellent spoken and written English.
• A confident, professional telephone manner.
• Strong consultative selling and objection-handling skills.
• Excellent organisation and follow-up discipline.
• Experience using a CRM to manage leads, calls, notes, tasks, and opportunities.
• Ability to work independently and take responsibility for results.
• Reliable internet, a quiet working environment, and suitable calling equipment.

Preferred Experience

• Experience selling to UK organisations.
• Familiarity with CRM platforms such as Zoho CRM or Salesforce.
• Experience with sales cadences, lead-enrichment platforms, and structured outbound campaigns.
• Understanding of business systems, automation, integrations, data quality, or operational improvement.
• Experience listening to recorded calls and delivering structured coaching.
• Previous experience helping to build or improve a sales process.

What Success Looks Like

• Consistently completing scheduled calls and follow-ups.
• Having meaningful conversations with qualified decision-makers.
• Booking meetings that meet the agreed qualification standard.
• Maintaining complete and reliable CRM records.
• Improving conversion rates across the sales process.
• Helping junior salespeople become more confident and effective.
• Providing accurate forecasts and performance reports.
• Representing the company professionally in every interaction.

First 90 Days

During your first 90 days, you will be expected to:

• Learn our services, customers, qualification criteria, and sales process.
• Begin making outbound calls and booking qualified meetings.
• Demonstrate accurate and consistent use of our CRM.
• Review junior representatives’ calls and provide structured feedback.
• Introduce a practical coaching routine for the sales team.
• Identify improvements to our scripts, follow-up process, and reporting.
• Demonstrate measurable improvement in both personal and team performance.

Candidate Profile

You are likely to succeed in this role if you are:

• Commercially aware and naturally curious about how businesses operate.
• Comfortable speaking with senior business leaders.
• Able to listen carefully instead of delivering a rigid sales pitch.
• Resilient without being aggressive.
• Structured, dependable, and disciplined about follow-up.
• Patient and constructive when training less-experienced colleagues.
• Willing to be measured on both personal results and team improvement.

Application Process

Please submit:

• Your CV.
• A short summary of your B2B outbound sales experience.
• Examples of targets and results you have achieved.
• Details of salespeople you have trained, coached, or managed.
• A short voice recording introducing yourself and demonstrating your telephone communication style.
• Your salary expectations.
• Your earliest available start date.

Shortlisted applicants will complete a practical sales call and coaching exercise.

Important: This is not a management-only position. You must be willing to make outbound calls, manage prospects personally, and train others through practical example.