Creator & Influencer Partnerships Manager

ROLE OVERVIEW

We are looking for a Creator and Influencer Partnerships Manager who runs a pipeline, not an inbox. You will find, sign and activate creators worldwide, and turn those collaborations into measurable traffic back to us.

Wedded Wonderland reaches a global audience of engaged couples and the professionals who serve them. Creators are how that reach compounds, but only when someone owns the whole process properly: sourcing, negotiation, briefing, delivery, rights and measurement.

This is a partnerships job with a spreadsheet attached. Most days are chasing deliverables and keeping thirty concurrent collaborations from slipping. If that sounds like the boring part rather than the job, this is not the role for you.

WHAT YOU WILL DO

Build the pipeline

• Build and maintain a live roster of creators across wedding, travel, luxury, fashion and lifestyle, segmented by market, audience size, engagement quality and rate.
• Keep it in a CRM, not your inbox. You will work in Zoho CRM and GoHighLevel, and you are expected to keep the data clean enough that someone else could run a campaign from it.
• Approach creators cold and warm, at volume, across Australia, the US, the UK, the Middle East and Southeast Asia.
• Negotiate across the full range of models: gifted, flat fee, affiliate, revenue share, content for content, and ongoing ambassadorships. Know which instrument fits which creator.
• Handle agreements, usage rights, exclusivity windows, whitelisting permissions and disclosure requirements in each market.

Run the collaborations

• Write briefs creators actually want to work from: clear on the idea, the hooks, the deliverables, the deadlines and the non-negotiables, without flattening their voice.
• Chase deliverables, manage revisions and keep many concurrent collaborations moving across time zones. The failure mode here is silent slippage, and preventing it is most of the job.
• Coordinate creator activity around launches, events, destination activations and partner campaigns so it lands together rather than dribbling out.
• Work with the social, community and paid teams so creator content gets amplified, repurposed and licensed rather than posted once and forgotten.
• Use AI tooling to speed up sourcing, screening, outreach drafting and reporting. We already run AI agents against our stack and expect you to use them.

Data and insight

• Track referral traffic, engagement, conversion and earned media value per creator and per campaign, using tracked links and UTM discipline.
• Maintain cost per activation and cost per thousand engaged as live numbers, not end-of-quarter guesses.
• Kill what does not work and re-sign what does. Bring the evidence to that decision.

WHAT YOU NEED

• 3+ years in influencer, creator or talent partnerships, with a real track record activating creators at volume and internationally. Not one or two ambassador deals.
• Named examples of collaborations you secured, with the outcome: reach, engagement, traffic, sign-ups or sales. Numbers, not adjectives.
• Confidence negotiating rates and rights, including saying no.
• Serious organisation. You will run many creators at once across time zones, with overlapping deadlines.
• Working knowledge of tracked links, UTMs and how to prove a creator actually sent traffic rather than just posted.
• Strong written English. Your outreach is the brand's first impression on people we want to work with.
• Hours that overlap Sydney business hours.

NICE TO HAVE

• Existing relationships in the wedding, travel or luxury creator ecosystem.
• Affiliate and referral platform experience.
• UGC licensing and paid amplification of creator content, including whitelisting and Spark Ads.
• Experience across Australian, US, UK and Middle East creator markets.
• Familiarity with creator discovery and analytics tooling.
• Experience briefing and managing creators for both B2C and B2B audiences.

REQUIREMENT DURING JOB INTERVIEW

- Bring one collaboration you secured that measurably drove traffic. Show the deal structure, the brief you wrote, and what it returned. Anything confidential can be redacted.