SEO Expert / Digital Marketing Executive

Airwyx is looking for a talented and result-oriented SEO Expert / Digital Marketing Executive to join our team. The ideal candidate should have a strong understanding of digital marketing, SEO strategies, AI-powered SEO techniques, and paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram).

The candidate will be responsible for improving website visibility, planning and executing digital marketing campaigns, generating leads, and tracking campaign performance.

Requirements

• Develop and implement SEO strategies to improve website rankings and organic traffic.
  

• Perform keyword research, competitor analysis, and website optimization.
  

• Apply AI-powered SEO tools and techniques to improve search performance.
  

• Plan, create, manage, and optimize Google Ads campaigns.
  

• Manage Meta Ads campaigns across Facebook and Instagram.
  

• Develop and execute digital marketing campaigns focused on lead generation and business growth.
  

• Monitor campaign performance, analyze KPIs, and prepare performance reports.
  

• Identify opportunities to improve campaign ROI, conversion rates, and website traffic.
  

• Stay updated with the latest SEO trends, AI marketing tools, and digital advertising practices.
  

Required Skills and Qualifications

• Strong understanding of SEO and digital marketing fundamentals.
  

• Knowledge of AI-powered SEO strategies and tools.
  

• Hands-on experience with Google Ads and Meta Ads.
  

• Knowledge of keyword research, on-page SEO, off-page SEO, and technical SEO fundamentals.
  

• Understanding of campaign planning, audience targeting, and conversion optimization.
  

• Ability to track and analyze campaign performance using analytics tools.
  

• Strong analytical, communication, and problem-solving skills.
  

• Ability to work independently and achieve measurable marketing objectives.
  

Preferred Qualifications

• Experience with Google Analytics 4 (GA4) and Google Search Console.
  

• Knowledge of SEO tools such as Semrush, Ahrefs, or similar platforms.
  

• Familiarity with AI content optimization and marketing automation tools.
  

• Relevant certifications in Google Ads, Google Analytics, or digital marketing.
  

Performance Expectations

• Improvement in organic website traffic and keyword rankings.
  

• Effective management and optimization of paid advertising campaigns.
  

• Growth in qualified leads and conversion rates.
  

• Regular reporting on campaign performance, ROI, and key marketing metrics.