Sales Development Rep

Role Summary

The Mid-Level Sales Development Representative (SDR) is a key driver of our B2B growth, responsible for identifying and engaging high-value prospects within the media and publishing landscape. This full-time, hybrid role focuses on bridging the gap between marketing interest and closed deals by securing high-quality discovery calls for the sales team. Success is measured by the volume and quality of the sales pipeline generated through persistent, multi-channel outbound outreach.

Work Setup & Collaboration

• Hybrid Model: Based in London with a requirement of 2–3 days per week in the office to foster team culture and real-time coaching.
  
• High Autonomy: Expected to manage your own daily schedule and outreach cadence while aligning with broader regional sales strategies.
  
• Cross-Functional Partnership: Collaborate closely with Account Executives (AEs) to ensure seamless handoffs and with Marketing to refine lead-generation messaging.
  
• Process-Oriented: Requires disciplined use of CRM tools and adherence to established sales sequences to ensure data integrity and scalable growth.
  

What You'll Do

• Research and identify target accounts and key decision-makers across B2B companies to build a robust prospecting database.
  
• Execute multi-channel outbound campaigns using email, LinkedIn, and phone calls to initiate meaningful business conversations.
  
• Qualify inbound leads quickly to assess fit and urgency before escalating to the Account Executive team.
  
• Schedule and coordinate discovery calls between qualified prospects and Account Executives to build a healthy sales pipeline.
  
• Maintain precise CRM data to ensure accurate forecasting, lead tracking, and pipeline visibility for the leadership team.
  
• Collaborate with Marketing to provide feedback on lead quality and contribute to the development of effective sales messaging.
  
• Own the early-stage funnel by identifying bottlenecks in the outreach process and suggesting improvements to increase conversion.
  
• Participate in sales sprints and training sessions to sharpen negotiation, objection-handling, and prospecting skills.
  

Success Indicators

• Consistently achieve 100% of monthly and quarterly qualified meeting targets.
  
• Maintain a conversion rate of ≥[X]% from booked discovery calls to accepted sales opportunities.
  
• Ensure 100% CRM hygiene, with all activities, notes, and lead statuses updated daily.
  
• Deliver high-volume activity aligned with weekly benchmarks for calls, emails, and social touches.
  

Required Qualifications

• 2–4 years of experience in an SDR or BDR role with a proven track record of quota attainment.
  
• Experience in B2B sales, demonstrating a clear understanding of the professional buyer’s journey.
  
• Exceptional verbal communication skills, with the confidence to conduct cold calls and handle objections effectively.
  
• Proficiency with CRM platforms (e.g., Salesforce, HubSpot) to manage high-volume prospecting workflows.
  
• Strong written communication for crafting personalized, high-conversion outreach sequences and professional follow-ups.
  
• Ability to commute to London 2–3 days per week for in-person collaboration and team sessions.
  

Nice to Have

• Experience using LinkedIn Sales Navigator or sales engagement platforms like Outreach or Salesloft.
  
• Previous exposure to the Media & Publishing industry or a fast-paced SaaS environment.
  
• Knowledge of account-based marketing (ABM) principles and targeted prospecting techniques.
  

About the Team/Environment

We are a high-velocity, growth-oriented team that values bias for action and continuous learning. Our environment is characterized by a "test and learn" mentality, where we iterate quickly on messaging and strategy to stay ahead of the market. You will join a supportive group of sales professionals who prioritize transparency, healthy competition, and shared success.