Brand Specialist

We are seeking a confident and detail-oriented Brand Specialist to support in-person brand promotion, communicate product information, and strengthen customer awareness of represented products and services. This position focuses on delivering knowledgeable brand presentations, maintaining consistent messaging, and helping prospective customers understand the features and benefits of available offerings.

The ideal candidate is an engaging communicator who enjoys learning about products, interacting with customers, and representing brands professionally. This role requires strong presentation skills, attention to brand standards, and the ability to translate product information into clear, relevant conversations that support customer interest and promotional objectives.

Primary Responsibilities

• Serve as a knowledgeable representative of assigned brands during in-person promotional activities.
• Communicate brand identity, product positioning, and key messaging to prospective customers.
• Develop familiarity with product specifications, features, and competitive advantages.
• Deliver informative product presentations tailored to different customer interests.
• Demonstrate product functionality and explain practical applications when applicable.
• Help customers understand how available offerings address their individual preferences and needs.
• Communicate promotional details, product updates, and relevant purchasing information accurately.
• Maintain consistency in brand messaging across customer interactions and promotional activities.
• Support the introduction of new products through direct customer education.
• Answer detailed product questions and provide appropriate informational resources.
• Identify customer interests and recommend relevant products or services.
• Assist with customer acquisition efforts through professional brand representation.
• Observe customer reactions to product messaging and communicate relevant feedback to colleagues.
• Support the preparation and presentation of branded materials and product displays.
• Review promotional materials to ensure information is accurate and aligned with brand guidelines.
• Help maintain organized and professional customer engagement areas.
• Collaborate with team members to support campaign objectives and consistent brand presentation.
• Track promotional interactions and relevant customer feedback when required.
• Participate in product briefings, brand training, and campaign meetings.
• Follow established procedures for brand representation and customer communication.
• Complete additional brand promotion and customer engagement responsibilities as assigned.

Requirements

• High school diploma or equivalent required.
• Previous experience in brand promotion, product demonstrations, marketing, sales, or another customer-facing environment preferred but not required.
• Strong verbal communication and presentation skills.
• Ability to explain product information clearly and confidently.
• Professional and approachable communication style.
• Strong interest in product knowledge and brand representation.
• Ability to adapt presentations to different customer audiences.
• Strong listening skills and ability to identify customer preferences.
• Comfortable initiating conversations and engaging with prospective customers.
• Excellent attention to detail and commitment to accurate brand messaging.
• Strong organizational skills and dependable time management.
• Ability to learn and retain detailed product and service information.
• Comfortable working toward established promotional and customer engagement objectives.
• Ability to work independently and collaborate effectively with team members.
• Willingness to participate in ongoing product and brand training.

Benefits

• Comprehensive onboarding and brand-specific training.
• Supportive and collaborative team environment.
• Ongoing product education and presentation skills development.
• Regular team activities and company events.
• Employee recognition initiatives.
• Opportunities to strengthen brand communication and customer engagement skills.
• Established materials and resources to support promotional activities.

New York, NY