Brand & Marketing Manager

The Brand & Marketing Manager will be responsible for developing and strengthening the company’s brand, leading marketing strategy, executing campaigns, driving customer engagement, supporting business growth, and measuring marketing performance.

The role requires a person who can combine strategic thinking, creativity, market understanding, communication, and commercial awareness to develop and execute effective brand and marketing initiatives.

Key Responsibilities

• Develop and implement the company’s brand strategy, positioning, identity, and marketing direction.
• Prepare and execute annual and monthly marketing plans aligned with business objectives.
• Plan and manage digital, social media, content, advertising, promotional, and offline marketing activities.
• Develop marketing campaigns to increase brand awareness, customer acquisition, engagement, retention, and sales.
• Manage social media platforms, digital campaigns, content calendars, creative assets, and paid advertising.
• Conduct market, customer, and competitor research and convert insights into marketing strategies.
• Develop and manage product launches, promotional campaigns, events, activations, partnerships, and other brand-building initiatives.
• Coordinate with designers, content creators, agencies, media, influencers, vendors, and other external partners.
• Work closely with Sales and other departments to ensure marketing initiatives support business and revenue objectives.
• Develop marketing KPIs and monitor campaign performance, leads, conversions, customer acquisition, engagement, and ROI/ROMI.
• Prepare regular marketing performance reports and recommend improvements.
• Manage marketing budgets and ensure effective utilization of resources.
• Lead and coordinate the marketing team and ensure timely execution of marketing plans.
• Ensure consistent brand communication and customer experience across all relevant touchpoints.

• Bachelor’s degree in Marketing, Business Administration, Management, Communications, Advertising, or a related field.
• Master’s degree/MBA or relevant advanced qualification will be an advantage.
• 3–5 years of relevant experience OR equivalent demonstrated expertise in marketing, branding, advertising, digital marketing, consumer behavior, market research, business development, communications, or related areas.
• Experience may be gained through corporate employment, consultancy, entrepreneurship, academic teaching, research, professional projects, or a combination of these.
• Candidates from academia, including professors, lecturers, and faculty members working on a full-time or part-time basis, are eligible to apply if they possess relevant marketing/brand expertise and can demonstrate the ability to perform the responsibilities of the role.
• Practical experience in developing marketing strategies, campaigns, research, brand initiatives, digital marketing, or business-related projects will be preferred.
• Strong understanding of brand building, marketing strategy, consumer behavior, digital marketing, social media, market research, and marketing analytics.
• Strong communication, presentation, creative thinking, analytical, negotiation, and leadership skills.
• Ability to connect marketing activities with customer and business outcomes.