Digital Marketing & Meta Ads Specialist

Job Title: Digital Marketing & Meta Ads Specialist

We’re looking for a hands-on marketing person to manage and optimize Meta advertising campaigns for our network of dealers. You’ll be responsible for launching campaigns, monitoring performance, and creating/adapting content for each dealer.

Responsibilities

• Create, launch, and manage Meta (Facebook & Instagram) ad campaigns.
  
• Monitor campaigns and optimize budgets, targeting, creatives, and ads.
  
• Track leads, cost per lead, conversions, and overall campaign performance.
  
• Create and adapt ad copy, headlines, images, and content for different dealers.
  
• Take successful campaigns and creatives and customize them for additional dealers and locations.
  
• Test different creatives, audiences, offers, and messaging to improve results.
  
• Work with our existing templates, AI tools, and marketing systems to produce campaigns efficiently.
  
• Identify what is working across dealers and apply those learnings to other campaigns.
  

Requirements

• Basic experience with Meta Ads Manager.
  
• Good understanding of digital marketing and lead-generation campaigns.
  
• Ability to write simple, effective advertising copy.
  
• Basic graphic/content creation skills using Canva or similar tools.
  
• Comfortable analyzing campaign results and making improvements.
  
• Organized and able to manage campaigns for multiple dealers at the same time.
  
• Ability to work independently and follow established marketing processes.
  
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Bonus: Experience with Google Ads, CRM systems, AI content tools, or home-improvement/local-service marketing.