Area Manager/Senior Area Manager (F&B)

Role Overview:
We are seeking a high-energy, commercial Senior Area Manager / Area Manager to oversee and scale our multi-unit network of high-volume F&B outlets.

This role requires a strong combination of hands-on operational leadership and proactive sales driving. You will be directly responsible for the total P&L performance across your assigned territory, driving aggressive same-store sales growth (SSSG), maximizing off-premise sales channels, optimizing labor/COGS costs, and scaling high-performing store teams.

Key Responsibilities:

• Drive and achieve monthly, quarterly, and annual sales targets across all assigned store locations.
  
• Plan, execute, and monitor localized marketing campaigns, foot-fall activation events, landlord/mall cross-promotions, and seasonal push items tailored to each outlet's customer demographic.
  
• Transaction & Basket Size Optimization: Train store teams on active upselling, cross-selling signature items, combo bundling, and optimizing queue movement to maximize peak-hour transactions.
  
• Manage end-to-end P&L for all outlets, tracking daily and monthly gross revenue, net margins, and operational profitability.
  
• Strictly control Cost of Goods Sold (COGS), raw material wastage, inventory variance, and labor productivity/overtime schedules without compromising speed or quality.
  
• Analyze financial statements and outlet-level key performance indicators (KPIs) weekly to identify underperforming locations and rapidly deploy sales recovery and cost-saving measures.
  
• Conduct regular site visits to ensure 100% compliance with product quality, speed of service, food hygiene, brand presentation, and Halal operational standards.
  
• Ensure store equipment, cash registers, refrigeration, and cooking display units are fully operational to avoid sales loss due to technical downtime.
  
• Lead, coach, and motivate Store Managers and front-line staff to build a sales-oriented, customer-centric store culture.
  
• Oversee store staffing levels, onboarding, and continuous training on customer engagement, active selling, and product presentation.
  
• Lead sales ramp-up strategies and operational execution for newly launched store locations.
  
  

Requirements

• 4–6+ years of experience in multi-unit operations, sales management, or area management within the QSR, F&B, or fast-casual retail sector.
  
• Demonstrated history of driving same-store sales growth (SSSG) and managing full P&L accountability across multiple store locations.
  
• Strong familiarity with delivery platform management, retail operations, and local store marketing.
  
• Valid driving license and willingness to travel frequently across assigned store locations.
  

Key Competencies:

• Commercial mindset with strong numerical ability to evaluate P&L metrics, sales trends, and promotion ROI.
  
• Strong leadership capabilities with a knack for motivating front-line store teams to surpass sales targets.
  
• High adaptability in fast-paced, high-volume retail environments.