Senior Marketing Manager

We are looking for a dynamic and strategic marketing professional to join our team.

Job Responsibilities:

• Develop and implement the annual ATL marketing strategy aligned with business and sales objectives.

• Plan, execute, and monitor ATL advertising campaigns across various media channels.

• Lead brand-building initiatives and marketing campaigns for new vehicle launches and promotional events.

• Prepare and manage the annual ATL marketing budget, ensuring cost-effective utilization and maximum ROI.

• Coordinate with advertising agencies, media partners, and production vendors to develop and execute creative campaigns.

• Negotiate media buying and advertising contracts to optimize campaign reach and cost efficiency.

• Conduct market research, competitor analysis, and consumer insight studies to identify market opportunities.

• Collaborate with Sales, Dealer Network, Product, and Digital Marketing teams to ensure integrated marketing execution.

• Track campaign performance, analyze marketing KPIs, and prepare monthly and quarterly management reports.

• Ensure all ATL marketing activities comply with corporate brand guidelines and enhance brand awareness and market presence.

Job Specification:

• Minimum Bachelor’s degree in a relevant field.

• Minimum 5 years of relevant professional experience, including experience in a leadership role.

• Prior experience in the automobile industry will be an advantage.