North America Business Development Manager

North America Business Development Manager
Industry: Consumer safety and smart home security (smoke alarms, carbon monoxide alarms, smart home security systems)
Location: Madison

About the Role
It is a Chinese safety and smart home security brand building a localized American business. We are hiring five North America BD Managers to build our offline presence from scratch. You will open and grow retail, home improvement, professional security, and e-commerce-extension channels, build the US team, and bridge US and China operations.

Key Responsibilities
Strategy and Business Insight

• Assess category trends using industry reports (NPD, Circana) and channel POS data.
• Develop channel-specific entry strategies with phased targets.
• Build counterstrategies informed by competitors' channel approaches (Kidde, First Alert, Honeywell).

Business Development and Execution

• Build new channels from 0 to 1, navigating retail procurement decision chains.
• Establish strategic relationships with channel VPs and category directors, and drive joint business plan (JBP) implementation.
• Lead the full go-to-market process for new product launches.
• Manage supplier onboarding, category entry applications, contract negotiations, and annual marketing plan (AMP) coordination.
• Manage retail procurement cycles, inventory models (e.g., Walmart VMI), shelf display optimization, and promotional and joint-marketing calendars.
• Manage building-materials channel requirements, including category entry standards, shelf specifications, POP materials, and installation service coordination.
• Work with professional security providers on equipment selection standards, technical integration, installer training, and after-sales service.

Organization Building and Management

• Build a US offline sales team from scratch.
• Lead collaboration between US and China teams across cultures.

Results and Digital

• Own a channel KPI system: distribution rate, sell-through, inventory turnover, channel ROI, and market share.
• Use data and AI tools for decisions, and integrate online and offline channels.

Channel Coverage

• Brick-and-mortar retail: Best Buy, Target, Walmart
• Home improvement and building materials: Home Depot, Lowe's, Menards
• Professional security: ADT, Vivint, and local security system integrators
• Offline extensions of e-commerce: Amazon Showroom, Wayfair

Qualifications
Required

• 3+ years at business unit head, regional GM, or marketing director level.
• A verified track record of building a US local sales team from 0 to 1.
• Annual sales of $100M+ in North America, with verifiable growth cases.
• Experience expanding from online to full-channel offline, or building US retail and professional channels from 0 to 1.
• Full-cycle experience driving successful US product launches.
• Proven experience taking a Chinese brand to a localized American brand.
• Deep knowledge of the security and smart home category, and of US standards and regulations (UL certification, NFPA standards) for smoke alarms, CO alarms, and smart home security systems.
• Ability to build long-term strategic partnerships with retail buyers.

How to Apply
Send your resume and a summary of your North America sales results to jobs@hrbs.com.pk.