Marketing Executive – Construction & Building Materials

The Marketer will be responsible for promoting the company’s construction and building materials, generating new business opportunities, engaging potential and existing customers, and supporting the growth of the company’s market presence and customer base.

The successful candidate will primarily market ceramic tiles, engineered stone, wrought-iron products, paint, and other construction and building materials.

Key responsibilities include:

• Promote and market construction and building materials to potential and existing customers.
  
• Conduct field marketing activities and identify new business opportunities.
  
• Generate leads through market visits, networking, referrals, and customer outreach.
  
• Build and maintain relationships with customers, contractors, developers, architects, interior designers, retailers, and other industry stakeholders.
  
• Understand customer needs and provide appropriate product information and recommendations.
  
• Follow up on leads and customer enquiries and support their conversion into sales.
  
• Conduct market research on customer preferences, market trends, competitors, and business opportunities.
  
• Support product launches, exhibitions, trade events, and other promotional campaigns.
  
• Maintain an up-to-date database of customers, prospects, leads, and opportunities.
  
• Prepare regular reports on marketing activities, customer visits, leads, and market opportunities.
  
• Work closely with the sales team to convert marketing leads into sales.
  
• Perform other marketing and business development duties as assigned by management.
  

Requirements

• Diploma or Degree in Marketing, Sales, Business Administration, or a related field.
  
• 3–4 years of relevant marketing experience.
  
• Experience in construction and building materials marketing is preferred.
  
• Experience marketing ceramic tiles, engineered stone, paint, wrought-iron products, or related building materials is an added advantage.
  
• Good understanding of the construction and building materials market in Kenya.
  
• Proven ability to generate leads and develop new customer relationships.
  
• Strong communication, negotiation, and interpersonal skills.
  
• Good customer relationship management and networking skills.
  
• Strong lead generation and business development abilities.
  
• Good market research and competitor analysis skills.
  
• Self-motivated, proactive, and target-oriented.
  
• Ability to work independently and conduct field marketing activities.
  
• Strong follow-up, reporting, and organisational skills.
  
• Professional and customer-focused approach.