Head of Commercial – Hospital

Industry: Healthcare | Hospital

Location: Tangerang, Indonesia

Employment Type: Full-Time

Reporting to: Hospital Director

We are currently representing a leading private healthcare group in Indonesia seeking an experienced Head of Commercial to lead the commercial growth and customer-facing functions of one of its hospitals.

This role will oversee Sales & Marketing, Corporate & Insurance Partnerships, Public Relations, Customer Relations, and Front Office, with responsibility for increasing hospital utilization, strengthening market positioning, and delivering an excellent patient experience.

Key Responsibilities

• Develop and execute the hospital's annual commercial, sales, marketing, PR, customer relations, and front-office strategy
• Establish annual targets, work programs, budgets, and CAPEX requirements across the Commercial Division
• Drive revenue and patient-volume growth through corporate partnerships, insurance relationships, communities, referrals, and other strategic channels
• Build and maintain relationships with corporate clients, insurance companies, communities, and other third-party partners
• Develop and market key hospital services, medical packages, and Centers of Excellence to relevant target markets
• Analyze competitors, market trends, service offerings, and pricing to identify commercial opportunities
• Evaluate and continuously improve hospital products and service packages to strengthen market competitiveness
• Monitor hospital utilization, patient volume, and service performance resulting from commercial initiatives
• Lead Public Relations and Customer Relations activities to strengthen the hospital's reputation and patient engagement
• Oversee Front Office service quality to ensure patients receive professional, informative, and caring service
• Develop policies, SOPs, and service standards across commercial and customer-facing functions
• Monitor commercial budgets and evaluate the effectiveness of sales and marketing programs
• Work closely with doctors and Medical, Nursing, Finance, Business Office, and other hospital functions to support service growth
• Provide commercial insights and recommendations directly to the Hospital Director and BOD
• Lead, coach, and evaluate department heads and teams across the Commercial Division

Ideal Candidate Profile

• Bachelor's degree in a relevant discipline; postgraduate qualification in Management or Hospital Administration would be advantageous
• Minimum 5 years of relevant experience, including at least 3 years in a managerial position
• Strong experience within hospital commercial, sales, marketing, business development, corporate relations, or related functions
• Good understanding of hospital operations, healthcare services, and the patient journey
• Proven ability to develop and commercialize healthcare services or hospital packages
• Experience developing relationships with corporate clients, insurance companies, communities, and healthcare partners
• Strong commercial mindset with the ability to analyze market opportunities, competitors, pricing, and hospital utilization
• Strong leadership experience managing multidisciplinary and customer-facing teams
• Excellent communication, negotiation, presentation, and stakeholder-management capabilities
• Good command of English; Mandarin capability would be an advantage

Preferred Experience

Candidates with exposure to the following areas will be particularly relevant:

• Hospital Sales & Marketing
• Healthcare Business Development
• Corporate & Insurance Partnerships
• Hospital Service / Product Development
• Public Relations & Customer Relations
• Patient Experience
• Front Office Operations
• Hospital Utilization & Revenue Growth

What We're Looking For

We are looking for a commercially driven hospital leader who can connect:

Sales & Business Development + Corporate/Insurance Partnerships + Marketing + Customer Experience + Hospital Operations

The successful candidate should be capable of identifying market opportunities and converting them into higher patient volume, stronger utilization, sustainable revenue growth, and better customer experience.

This is not purely a Marketing or PR position. The role requires someone who understands the commercial side of healthcare and can work closely with doctors, hospital management, and external partners to grow the business.

Given the confidential nature of the search, further information regarding the organization and opportunity will be shared selectively with qualified candidates.

Interested candidates and relevant referrals are welcome to reach out directly for a confidential discussion.