Content Writer

1. Content Creation

• Write and edit blogs, website pages, landing pages, case studies, and product-related content.
  

• Craft thought-leadership articles that position appse.ai as a credible voice in iPaaS and automation.
  

• Simplify technical concepts such as APIs, application integration, and workflow automation into clear, engaging stories.
  

• Proofread and fact-check content before publication.
  

2. SEO & Search Intent

• Conduct keyword research and map content to search intent across the marketing funnel.
  

• Implement on-page SEO, including titles, meta descriptions, headings, internal links, and content structure.
  

• Refresh and optimise existing content based on performance data.
  

3. AEO & AI Visibility

• Structure content for AI-powered search and answer engines using direct answers, FAQs, clear definitions, and scannable formatting.
  

• Track content visibility across AI search platforms and continuously improve performance.
  

4. Research & Performance

• Research original, accurate content angles instead of relying on recycled ideas.
  

• Monitor performance using Google Search Console, GA4, and Ahrefs/Semrush.
  

• Translate performance insights into actionable content strategies.
  

• Collaborate with product, sales, and marketing teams to capture real-world use cases and customer stories.
  

Requirements

1. 3–5 years of content writing experience, preferably in B2B SaaS, IT, or technology.

2. Excellent writing, editing, proofreading, and storytelling skills.

3. Hands-on experience in keyword research, search intent analysis, on-page SEO, and content optimisation.

4. Ability to structure content for AEO and AI-powered search.

5. Strong research skills with a track record of producing accurate, original content.

6. Experience writing blogs, website pages, landing pages, case studies, and product-related content.

7. Working familiarity with Google Search Console, GA4, Ahrefs or Semrush, and AI writing tools.

8. A writing portfolio showcasing relevant work.

Benefits

1. Visible impact: Your content directly influences traffic, search rankings, and pipeline growth.

2. Creative freedom: Your ideas help shape content strategy, not just execute it.

3. Continuous learning: Opportunities to grow across SEO, AEO, and AI-led marketing as the industry evolves.

4. Collaborative environment: A close-knit team where your work is valued and your voice is heard.

5. Flexible culture: A people-first workplace that values flexibility and collaboration.

6. Career growth: Real opportunities to grow with a fast-scaling product company.