Chief Marketing Officer (M/F)

The Role

DashBook is hiring its Chief Marketing Officer. We are the Publishing House at the heart of the Creator Economy, an exciting and fast-moving industry. Our authors are creators who already have a community, and our job is to turn their content into books and their audience into readers across all our current markets (France, Spain, UK/US, Italy) and future ones (Germany…).

You will take full ownership of marketing, leading a team of 12 people with growth targets to deliver.

Our marketing department is organized into two teams, both under your leadership:

• A team of consultants / account managers who support our authors in positioning their books on social media and maximizing their visibility and sales, so they succeed with their target audience.

• A content creation team (SEO, Social, Paid…) responsible for brand positioning and search visibility, which also strengthens authors’ communication and visibility.

Why join us?

DashBook is a mission-driven company: to open the doors of the publishing market to all content creators and to promote books and popular culture in the age of social media and AI.

We triple in size every year, with more than 1,000 titles published this year in France, Spain, the United Kingdom and Italy.

Our team, based in Barcelona near Turó Park, has more than 70 people and masters the entire publishing chain (editorial, design, marketing, IT) to innovate and support authors on social media.

Your Responsibilities

Strategy, Positioning and Budget

• Own the multi-market marketing strategy in line with the business plan, and adapt positioning toward creators, readers and partners for each international market

• Manage the DashBook brand and its online reputation

• Set budgets and KPIs by market and channel, analyze variances, and decide on corrective actions

Organization and Team

• Size the team according to business plan objectives

• Develop the team: recruit key profiles, define roles and processes

• Set objectives, conduct performance reviews and manage the bonus scheme

• Structure processes and reporting, and align marketing with sales and design

Author Support and Innovation

• Lead the team of operational marketing consultants who support each author in launching and promoting their books

• Ensure author satisfaction and manage the incentive program

• Identify and test new processes, channels and creator economy practices for the distribution and promotion of DashBook titles

• Bring marketing needs to the Product Owner (UX/UI, automation) and turn our tools into a competitive advantage

Content Creation and Paid Media

• Manage the Social Media & Content Creation team

• Structure the paid media strategy on Meta, TikTok and Pinterest

• Negotiate and develop platform partnerships (Pinterest, creator agencies, publishers…)

• At least 5 years of experience, including several years in a similar role: managing a team in a start-up (marketing, sales…), in a lean environment with KPI tracking and validated learning to implement new processes in a fast-changing, high-growth market.

• Experience building out a department internationally across several countries would be a plus.

• Ability to manage a team: recruiting, spotting talent, training, motivating, assessing performance and areas for improvement, and managing role and career development.

• Ability to define and evolve KPIs and the processes used to track them, with a data-driven approach.

• Ability to coordinate with other departments and product owners.

• Comfortable working in and organizing within an international environment, with fluency in at least two languages, including English, plus French, Spanish, Italian or German.