Sr. Officer Digital Marketing

One of our sister organization is hiring a Sr. Officer – Digital Marketing to drive brand visibility and lead generation for our manufacturing business. This role suits a hands-on marketer with 2+ years of experience who can manage campaigns across digital channels and translate performance data into actionable improvements.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns for brand awareness, lead generation, and product promotion.
• Manage and update company content on key digital channels, including website pages, social media platforms, and campaign landing pages.
• Create and coordinate marketing content workflows (ideas, briefs, drafts, approvals, and publishing schedules) for ongoing promotions.
• Monitor campaign performance using analytics tools and prepare regular performance reports for management.
• Run and optimize paid campaigns (e.g., Meta, Google, and other relevant platforms) with clear targeting, budgets, and conversion goals.
• Support sales and product teams with digital collateral needs, including promotional creatives and lead tracking outputs.
• Ensure brand consistency across all digital touchpoints and maintain an organized library of marketing assets.

• Bachelor’s degree in Marketing, Business Studies, Mass Communication, or a related field.
• 2+ years of hands-on experience in digital marketing, preferably within a B2B or manufacturing environment.
• Ability to manage stress and prioritize tasks effectively — set campaign priorities, meet publishing deadlines, and handle multiple deliverables under time pressure.
• Ability to work hard — maintain consistent execution for content, campaign monitoring, and ongoing optimization.
• Proficiency in digital analytics and reporting — use performance metrics and dashboards to evaluate results and recommend improvements.
• Working knowledge of paid advertising platforms — manage targeting, ad testing, and optimization for measurable outcomes.
• Experience with content development and publishing workflows — coordinate content timelines, approvals, and on-platform posting.

Nice to Have

• Experience running lead generation campaigns (forms, landing pages, CRM tracking) for B2B products.
• Familiarity with SEO basics (keyword research, on-page optimization, and content planning).

What We Offer

• A stable work environment with opportunities to grow within a manufacturing organization.
• Exposure to real campaign planning, execution, and performance-driven marketing processes.
• Learning and improvement support through tools, training, and internal collaboration.
• Compliance with Nepal labor standards and company policies, including leave and other statutory benefits.