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Social Media Executive

Job Title: Social Media ExecutiveDepartment: MarketingExperience: 0–3 YearsEmployment Type: Full-time

Job Summary

We are looking for a creative and enthusiastic Social Media Executive to manage and grow our social media presence. The candidate will be responsible for creating engaging content, managing social media platforms, increasing audience engagement, and supporting digital marketing activities.

Key Responsibilities

- Manage company social media accounts including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.- Create, plan, and publish engaging posts, reels, stories, videos, and promotional content.- Develop and maintain a monthly social media content calendar.- Monitor comments, messages, mentions, and audience engagement.- Increase followers, reach, engagement, and brand awareness.- Coordinate with graphic designers, video editors, and marketing teams for content creation.- Stay updated with social media trends, algorithms, hashtags, and popular content formats.- Track social media performance and prepare regular reports.- Conduct competitor and market research.- Support social media campaigns, promotions, and paid advertising activities.- Maintain consistent brand voice and visual identity across platforms.

Required Skills

- Good knowledge of Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.- Strong content writing and communication skills.- Creative thinking and good understanding of social media trends.- Basic knowledge of Canva, Photoshop, or similar design tools is an advantage.- Basic knowledge of social media analytics and digital marketing.- Ability to work independently and meet deadlines.

Qualification

- Bachelor's degree/diploma in Marketing, Mass Communication, Digital Marketing, or a related field preferred.- Freshers with strong social media knowledge and creativity can also apply.

Key Performance Indicators (KPIs)

- Social media reach and engagement- Follower growth- Content performance- Lead generation- Campaign performance- Brand awareness and online visibility

Habilidades requeridas

Social media platform management (Instagram, Facebook, LinkedIn, YouTube)Content creation for social formats (posts, reels, stories, videos)Social media content calendar development and planningCommunity management (monitoring comments, messages, mentions)Social media analytics and performance reporting (basic measurement and reporting)Keeping up with social media trends, algorithms, hashtags and formatsCoordination and collaboration with graphic designers, video editors and marketing teamsContent writing and communication (copywriting for social)Basic design tool proficiency (Canva, Photoshop or similar)Competitor and market research for social channelsSupport for social media campaigns, promotions and paid advertising activitiesMaintaining consistent brand voice and visual identity across platformsAbility to work independently, time management and meeting deadlines

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