VP Brand & Communications

Our client is one of Europe's fastest-growing B2B SaaS companies, serving hundreds of thousands of business users across multiple markets.

Backed by leading institutional investors and with a headcount exceeding 1,000 employees across 7 markets, the company is at an inflection point: scaling revenue, expanding internationally, and building the executive layer needed to lead its next chapter.

The culture is defined by radical ownership, speed, and deep collaboration. Leaders here are expected to set direction, hire well, and drive outcomes — not manage upwards.

VP Brand & Communications

European HQ · Hybrid   ·   Executive / C-1   ·   Full-time   ·   Reports to CMO

THE OPPORTUNITY

The company has built its growth engine on product and distribution. The next chapter will be decided by brand. The business is repositioning from category-leading business software to an AI-powered platform for how companies operate — and the brand must lead that shift, not trail it. As VP of Brand & Communications, you will own how the company is seen, heard, and remembered — by buyers, media, analysts, candidates, and its own people — across every market it serves.

This is a high-leverage executive role reporting directly to the CMO. You will lead an organisation of approximately 40 people spanning brand strategy, creative, content, communications, and PR, through two senior direct reports. Your mandate: make the AI platform repositioning unmistakable in market, and convert a category leader's scale into a category-defining brand — one that compounds demand, earns pricing power, and makes every euro of performance spend work harder.

WHAT YOU'LL OWN

Brand Strategy & Positioning

• Own the global brand strategy — architecture, identity, voice, and the corporate narrative that positions the company as the category leader across all markets and segments.
• Lead the brand through its repositioning from established software category to AI platform — building the narrative, proof points, and identity that make the shift credible to buyers, analysts, and media before competitors claim the ground.
• Define and govern a brand system that flexes from SMB to enterprise and localises across geographies without fragmenting.
• Build the measurement model that connects brand investment to commercial outcomes: awareness, consideration, branded demand, pipeline influence, and win rates.

Creative & Content Excellence

• Lead the in-house creative studio — campaigns, design systems, video, and content — to a standard and speed that rivals consumer-grade brands.
• Set the creative bar for every audience touchpoint, from global campaigns and product launches to field events and sales materials.
• Build AI-native creative operations that scale output and localisation across markets without linear headcount growth.
• Partner with Performance Marketing and Product Marketing to ensure creative drives conversion and pipeline, not just admiration.

Communications, PR & Media

• Own the global communications strategy: corporate narrative, media relations, executive communications, and issues management.
• Grow the company's share of voice in business and tech media across core markets, building durable relationships with the journalists who shape the category.
• Own the company's AI narrative in public discourse — substance over hype, in a market where every competitor claims AI and few can prove it.
• Lead communications for company-defining moments — funding, product launches, expansion, and executive announcements.
• Own internal and employer-facing communications in partnership with the People team, so the brand lived inside the company matches the one promised outside.

Executive Visibility & Thought Leadership

• Position the founders and executive team as defining voices of the category across media, events, and social platforms.
• Build the thought-leadership engine — points of view, research, and flagship moments — that earns attention competitors have to pay for.
• Represent the company externally as a senior spokesperson where appropriate.

Team & Org Leadership

• Lead an organisation of approximately 40 across brand, creative, content, communications, and PR — through two senior direct reports heading Brand & Creative and Communications & PR.
• Recruit exceptional senior talent and establish career frameworks that retain and grow world-class creatives and communicators.
• Set clear OKRs and accountability structures that connect brand and communications output to company-level revenue goals.
• Own and manage the Brand & Communications budget with the discipline of a P&L owner.

CANDIDATE PROFILE

• 15+ years in brand and communications leadership, with at least 4 years in a VP role at a high-growth technology company.
• Proven track record of building brands that measurably moved commercial performance — demand, pricing power, win rates — not just awareness or awards.
• Experience leading a brand through a major repositioning — ideally from an established category into a platform or AI-era narrative.
• Experience leading organisations of 25+ across creative, content, and communications disciplines, through senior managers.
• Exceptional creative and editorial judgement — the standard-setter in the room, able to elevate work without becoming its bottleneck.
• Commercially fluent: comfortable connecting brand investment to pipeline, CAC, and payback with CFO-grade rigour.
• Strong earned-media instincts and a senior media network across European markets; comfortable in front of press and on stage.
• Demonstrated ability to operate cross-functionally at the executive level with Product, Sales, and Finance leaders.
• Fluent in English; additional European language is a strong advantage.

NICE TO HAVE

• Experience in HRtech, Fintech, or business management / workflow automation software.
• Experience marketing AI or data products to business buyers, or a category-creation moment at scale.
• Experience building or running an in-house creative studio, or agency leadership experience brought in-house.
• Exposure to AI-driven content and creative operations at scale.

WHAT'S ON OFFER

• A high-impact executive role at one of Europe's fastest-growing B2B SaaS companies.
• Ownership of the brand at the moment it matters most to company strategy.
• Competitive total compensation package including base salary and equity, commensurate with C-1 level.
• Flexible hybrid working model from a European headquarters.
• A culture of radical ownership, fast learning, and genuine inclusion.

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