Performance Marketing Executive

About the Opportunity

On behalf of our client, we are hiring a Performance Marketing Executive to support their growing digital marketing and performance operations. Our client is a trusted, full-service e-commerce solutions provider and digital technology agency driving global digital growth for leading brands.

Joining the team as a Performance Marketing Executive, you will serve as the technical bridge between data, advertising, and strategic insights. You will take full ownership of building end-to-end technical tracking infrastructures (GTM, GA4, CAPI, Clarity), configuring full-funnel ad campaigns across Google, Meta, and TikTok, and analyzing performance data in Looker Studio to continuously optimize ROAS, conversion funnels, and client growth.

Key Responsibilities

• Technical Tracking & Measurement: Architect and deploy tracking environments using Google Tag Manager (GTM), GA4 (events, conversions, Explorations), and Microsoft Clarity (heatmaps/session recordings); standardize data layers (dataLayer.push) in collaboration with development teams.
  

• Paid Ads Setup & Optimization: Configure, launch, and manage Google Ads, Meta Ads (Business Manager, Pixel, CAPI, Catalog), and TikTok Ads (Pixel, Events API); establish standardized UTM structures and optimize CTR, CPC, CPA, and ROAS.
  

• Analytics & Dashboarding: Build automated reporting dashboards in Looker Studio connecting GA4 and ad platforms; analyze conversion funnels and user behavior to deliver actionable insights to clients and internal stakeholders.
  

• A/B Testing & Conversion Optimization: Conduct structured A/B tests across landing pages, ad creative variations, and audience segments using GA4 and Microsoft Clarity behavioral insights.
  

• Full-Funnel Campaign Management: Plan and execute integrated search, social, and display campaigns; manage budget allocations effectively and collaborate with content and design teams on high-converting assets.
  

Requirements

1–2+ years of proven experience in performance marketing with a heavy focus on data and technical tracking setup.

Proven track record of independently setting up tracking environments from scratch for at least 2–3 real-world projects.

Advanced technical proficiency in Google Tag Manager (GTM) (custom HTML, JS variables, event triggers) and GA4 (event schema, custom dimensions, Explorations, BigQuery export).

Hands-on experience deploying Microsoft Clarity (heatmaps, session recordings, GA4 integration) and building standardized e-commerce data layers (dataLayer.push).

Deep expertise in setting up Google Ads conversion tracking, Meta Pixel / Conversions API (CAPI), and TikTok Pixel / Events API.

Proficiency in building reporting dashboards via Looker Studio.

Nice to have: Basic HTML/CSS/JavaScript knowledge for debugging tracking issues; experience leveraging AI tools (Claude, ChatGPT) to streamline workflows; advanced Looker Studio and GTM capabilities.

Strong analytical mindset with a natural curiosity to investigate root causes behind metric fluctuations.

Benefits

Social Security & Perks: Social and Health Insurance in full compliance with the Vietnam Labor Code, plus seniority allowances and birthday gifts.

Work-Life Balance: 5-day workweek (Monday to Friday, 8:30 AM – 5:45 PM) with 13.5 days of annual leave (12 statutory days + 1.5 days for company trip).

Learning & Development: Full coverage for professional development courses and industry certification programs.

Culture & Events: An agile, human-centric environment with regular team-building activities, picnics, and annual summer trips.

For more details, contact:

• Xuan Nguyen - Recruitment Consultant
  

• Email: xuan.nguyen@sunbytes.io
  

• Whatsapp/Zalo: +84 776 736 130