Head sales Germany

Key Responsibilities

• Develop and expand export sales in Germany/ Hungary/ Baltan and potentially neighboring European markets.

• Identify and approach importers, distributors, wholesalers, retailers, and private-label buyers.

• Develop private-label business based on customer requirements, including:

  • Product selection and customization

  • Packaging and labeling

  • Pricing and MOQ negotiations

  • Samples and approvals

  • Production coordination

• Generate new leads through market research, trade fairs, databases, online platforms, and direct outreach.

• Maintain strong relationships with existing customers and distributors.

• Prepare quotations, commercial offers, proforma invoices, and sales contracts.

• Negotiate prices, payment terms, MOQs, delivery schedules, and other commercial conditions.

• Coordinate with production, quality, packaging, logistics, and finance teams to ensure timely order execution.

• Monitor shipments, documentation, and export compliance.

• Track competitors, market pricing, customer preferences, and market opportunities in Serbia.

• Achieve agreed sales, revenue, margin, and customer-acquisition targets.

• Provide regular sales forecasts, pipeline reports, and market updates to management.

Candidate Profile

• Bachelor's degree in Business, International Trade, Marketing, or a related field.

• 2–7 years of experience in export sales, international business development, private labeling, or B2B sales.

• Experience dealing with European customers/importers/distributors is preferred.

• Strong B2B sales and negotiation skills.

• Experience with private-label products and OEM/contract manufacturing is an advantage.

• Good understanding of export documentation, Incoterms, logistics, and international payments.

• Excellent written and spoken English.

• Knowledge of Serbian/Balkan languages would be an advantage.