Southeast Asia E-commerce Director

We are conducting a confidential search for a Southeast Asia E-commerce Director to lead regional e-commerce strategy from a Kuala Lumpur base, working hybrid. Kuala Lumpur is a natural regional hub for Southeast Asian e-commerce operations, and this is a director-level opportunity for a commercial leader who can own marketplace strategy across Shopee, Lazada, and TikTok Shop.

In this role, you will own the regional e-commerce P&L across Malaysia, Indonesia, Thailand, Vietnam, and the Philippines, lead marketplace strategy and account management across Shopee, Lazada, and TikTok Shop, and direct cross-border logistics and fulfilment strategy for a multi-market operation. You will drive regional performance marketing and livestream commerce initiatives, and lead pricing and promotional strategy calendared to major regional sale events.

You will build and lead a team of e-commerce and marketplace managers across the region, partner with supply chain and logistics on cross-border fulfilment SLAs, and represent regional e-commerce performance to executive leadership. You will also own vendor and platform partnership negotiations with regional marketplace operators.

Nice to Have:

• Direct experience managing Shopee, Lazada, or TikTok Shop marketplace accounts
• Background in cross-border logistics and fulfilment across Southeast Asia
• Experience with livestream commerce strategy and execution
• Track record scaling e-commerce P&L across multiple SEA markets
• Working knowledge of Bahasa Malaysia or another regional language