Digital - Senior Specialist- Marketing

Purpose of Job

• Lead the planning, execution, and optimization of the Group’s digital marketing strategy across relevant channels and markets.
  
• Drive measurable brand visibility, audience engagement, lead generation, and revenue growth through effective digital marketing initiatives.
  
• Work closely with the Digital Marketing team and cross-functional stakeholders to develop and implement targeted campaigns that support business and commercial objectives.
  
• Strengthen the Group’s digital presence by applying data-driven insights, market trends, and best practices to improve campaign effectiveness and customer engagement.
  

Responsibilities

• Take ownership of the Group’s digital marketing strategy and support its execution across multiple business units, campaigns, and markets.
  
• Plan, develop, and implement digital marketing campaigns that drive measurable engagement, lead generation, and revenue growth.
  
• Utilize a broad mix of digital marketing tactics, including content marketing, SEM, digital campaigns, webinars, email marketing, and other relevant online channels.
  
• Work closely with internal stakeholders to support marketing activities and provide recommendations to improve campaign effectiveness and audience reach.
  
• Establish and maintain positive working relationships with stakeholders across healthcare, supply chain, commercial, operations, and corporate functions.
  
• Develop targeted digital marketing programs that help commercial teams move prospects and customers from awareness to demand, lead, and sales opportunity stages.
  
• Align with country and group-level teams to organize and execute campaigns that support shared business objectives and local market needs.
  
• Monitor, analyze, and report on campaign and program performance through dashboards, performance tracking, and data-driven insights.
  
• Consistently test, iterate, and optimize digital marketing initiatives to improve results and guide future campaign development.
  
• Propose suitable enhancements to strengthen and optimize the Group’s digital presence, content performance, and online visibility.
  
• Ensure digital content across relevant channels remains current, consistent, accurate, and aligned with brand and business requirements.
  
• Build and maintain knowledge resources to educate stakeholders on available digital marketing support, processes, and best practices.
  
• Stay current with digital marketing trends, tools, technologies, and platform developments to ensure the organization remains relevant and competitive.
  
• Collaborate with external vendors, agencies, and partners where required to support campaign execution and delivery outcomes.
  
• Undertake additional ad-hoc responsibilities, projects, or assignments as directed by the immediate superior or management to support evolving business needs, operational priorities, and organizational requirements.
  

Requirements

• Bachelor’s degree in Marketing, eCommerce, Business Administration, Communications, or a related discipline is preferred.
  
• Minimum 5 years of relevant experience in digital marketing or a similar role.
  
• Proven track record of launching and managing successful digital marketing campaigns with measurable KPIs.
  
• Experience in content marketing, SEM, stakeholder engagement, and campaign optimization at both strategic and tactical levels is preferred.
  
• Experience in healthcare, supply chain, commercial, or other structured regional or multinational business environments is an added advantage.
  

Technical Competencies

• Proven experience in planning and executing digital marketing strategies and campaigns with measurable performance outcomes.
  
• Strong knowledge of content marketing, search engine marketing (SEM), digital campaign planning, lead generation, and online engagement strategies.
  
• Ability to translate customer insights, market trends, and business priorities into targeted marketing activities that deliver tangible results.
  
• Strong analytical capability with experience interpreting quantitative and qualitative data to improve campaign performance and support decision-making.
  
• Experience building dashboards, tracking key performance indicators, and reporting on digital marketing program effectiveness.
  
• Good understanding of digital platforms, campaign optimization techniques, audience segmentation, and conversion-focused marketing approaches.
  
• Strong written communication and content coordination skills for internal and external stakeholder engagement.
  
• Proficiency in Microsoft Office 365, particularly PowerPoint and Excel, for reporting, presentation, and campaign coordination purposes.
  
• Experience working with cross-functional teams in a matrix organization and coordinating multiple initiatives within strict timelines.
  
• Familiarity with digital marketing tools, campaign tracking platforms, and evolving digital technologies is an added advantage.
  

Behavioral Competencies

• Strong ownership mindset and ability to work proactively and independently with minimal supervision.
  
• Results-oriented, commercially aware, and committed to delivering measurable outcomes.
  
• Highly organized and detail-oriented, with the ability to manage multiple priorities and deadlines effectively.
  
• Strong analytical thinking, problem-solving ability, and confidence in making recommendations based on performance insights.
  
• Effective interpersonal and communication skills, with the ability to influence internal and external stakeholders.
  
• Collaborative team player with a positive, can-do attitude and strong stakeholder service orientation.
  
• Demonstrates urgency, adaptability, professionalism, and willingness to explore new ideas, trends, and technologies.
  
• Able to work well under pressure while maintaining quality, responsiveness, and execution discipline.