Marketing Manager (FMCG)

ACG_3021_JOB

Our client is a leading FMCG institution who is looking for a qualified candidate to join their firm.

1. Developing strategy and planning:

• Develop overall marketing strategy for the year/quarter: brand positioning, target customer segmentation, proposing core value propositions.
  
• Create marketing plans for the year/quarter/month including objectives, budget, activity chain, and effectiveness measurement.
  

2. Brand and product system management:

• Manage brand identity.
  
• Develop and manage product portfolio: research and propose improvements/innovations for products/labels according to user orientation, management, and product lifecycle analysis.
  
• Conduct market and competitor research: analyze competition, target customers, trends in milk and nutrition consumption.
  

3. Market and consumer research:

• Research target customers and personas.
  
• Analyze user data from sales, websites, fanpages, etc. to ensure communication aligns with the true portrait of target customers.
  
• Track market trends: Vietnamese dairy market and region, nutritional factors, food safety regulations.
  

4. Marketing campaigns for distribution channels:

• Plan and implement integrated marketing campaigns.
  

• Manage marketing channels both online and offline:
  

  • Digital: Facebook, Tiktok, web-page ads, content management.
    

  • Offline communication: events, community sponsorship, PR media.
    

  • Develop partnerships and KOLs to increase brand awareness and company credibility.
    

  • Manage campaign budgets and measure effectiveness.
    

5. Advertising and communications:

• Develop and manage PR/communication strategies about brand, product quality, andCSR programs.
  
• Manage media relations and events.
  
• Organize customer loyalty programs, appreciation events, and after-sales service.
  
• Ensure compliance with food advertising regulations and industry standards.
  

6. Risk assessment and crisis communication management

7. Manage company hotline and initial reception, handling, and responding to information via hotline

8. Team management:

• Recruit, train and develop marketing team.
  
• Evaluate performance.
  
• Manage work schedules and task assignments to ensure progress and quality.
  

9. Reporting and data governance, managing tools and resources:

• Report marketing performance to leadership monthly, quarterly, and yearly.
  
• Manage data and ensure data security: storage, analysis, and confidentiality of customer data in compliance with regulations.
  
• Manage tools granted to the Marketing department, marketing resources, and materials.
  
• Perform other tasks as assigned by leadership.
  

Note: Task weights are relative; the person performing the job proactively prioritizes accordingly.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
  
• At least 3 years in Marketing management positions within FMCG, preferably dairy/beverage/food sector.
  
• Deep knowledge in Brand Management, Trade Marketing, Digital Marketing, Market Research.
  
• Strategic and comprehensive thinking.
  
• Data analysis, budget management, leadership, team communication and negotiation.
  
• Understanding of food advertising regulations and related legal matters.
  
• Agility in information grasping and problem-solving.
  
• Proficient English communication.
  
• Loyal, careful, enthusiastic.
  

Contact: Ha Hoang & Quynh Anh

Due to the immense number of applications, only shortlisted candidates will be contacted.