Digital Marketing Manager

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other digital platforms.
  

• Manage SEO activities, including keyword research, on-page SEO, off-page SEO, and technical SEO.
  

• Oversee social media platforms and develop strategies to improve engagement and brand visibility.
  

• Plan and manage content marketing, email marketing, and lead generation campaigns.
  

• Monitor campaign performance, website traffic, conversion rates, and marketing KPIs.
  

• Analyze campaign data and prepare performance reports with actionable insights.
  

• Manage digital marketing budgets and optimize return on investment (ROI).
  

• Conduct competitor analysis, market research, and audience segmentation.
  

• Coordinate with content writers, graphic designers, and marketing teams to execute campaigns.
  

• Improve website performance, landing pages, and conversion rates.
  

• Stay updated with the latest digital marketing trends, tools, and platform algorithms.
  

Requirements

• Strong knowledge of SEO, SEM, PPC, and social media marketing.
  

• Hands-on experience with Google Ads and Meta Ads Manager.
  

• Knowledge of Google Analytics 4 (GA4) and Google Search Console.
  

• Understanding of keyword research, content marketing, and lead generation.
  

• Experience with campaign planning, budget management, and performance optimization.
  

• Strong analytical skills and data-driven decision-making abilities.
  

• Knowledge of email marketing and marketing automation tools.
  

• Excellent communication, leadership, and team management skills.