Growth Marketing Lead

Job Description
Company: Edversity, a Rapidev Group Company
Employment Type: Full-Time
Reports To: CEO
Strategic Support: Fractional Head of Marketing


Role Overview
The Growth Lead is the full-time owner of Edversity’s growth engine. The role is responsible for determining how Edversity acquires, activates, nurtures and converts students to achieve its enrollment and revenue targets.
This is a growth ownership role, not a traditional marketing position. The Growth Lead is expected to identify bottlenecks, design growth strategies, run experiments, coordinate marketing and sales teams, and continuously improve the funnel.


Key Responsibilities
Growth Strategy & Planning

• Build growth plans for active programs based on enrollment and revenue targets.
• Work backwards from targets to determine required leads, qualified leads and conversion rates.
• Plan acquisition channels, launches, demos, workshops, webinars, referrals and other activation initiatives.
• Identify opportunities to reactivate existing databases and audiences.

Funnel Management

• Design, monitor and optimize acquisition-to-enrollment funnels.
• Track traffic, leads, qualified leads, CPL, CAC, conversion rates, demo attendance and enrollment.
• Diagnose funnel bottlenecks and implement solutions before increasing spend.
• Develop segment-specific journeys where required.

CRM & Automation

• Own day-to-day CRM and database operations.
• Maintain lead stages, segmentation and source tracking.
• Build and manage email and WhatsApp nurture sequences.
• Manage demo reminders, no-show follow-ups, abandoned enrollment and reactivation campaigns.
• Ensure sales follow-up is visible and measurable.

Growth Experiments

• Continuously propose and run growth experiments.
• Test new offers, funnels, activation formats, referral campaigns, landing pages, segments, payment plans and acquisition channels.
• Prioritize experiments based on potential impact, confidence and effort.

Marketing & Sales Coordination

• Guide the Performance Marketing Manager on acquisition priorities and lead quality.
• Provide the Content Marketing Executive with audience insights, objections and funnel priorities.
• Coordinate with Sales on lead qualification, handoffs, follow-up and lost-lead analysis.
• Work with the Fractional Head of Marketing on strategic marketing and CRM architecture.

Reporting & Accountability


Candidate Requirements (Non-Negotiables)

• Strong growth and funnel thinking
• Strong CRM and data-driven decision-making
• Ability to identify bottlenecks and take ownership of solutions
• Strong analytical and problem-solving skills

Education

• Bachelor’s degree in Marketing, Business Administration, Management, Economics, Communications, or a related field.
• Candidates from other academic backgrounds may also be considered based on relevant growth, marketing, CRM, analytics, or sales experience.
• A Master’s degree or specialized certification in Marketing, Growth, Digital Marketing, or Business is a plus

Preferred Candidate

• 3–5 years of relevant experience
• Startup, EdTech, SaaS, D2C, consumer technology or conversion-driven experience
• CRM and marketing automation experience
• Funnel-building and optimization experience
• Working knowledge of paid acquisition
• Experience working with Sales teams
• Strong spreadsheet/data skills
• Experience running growth experiments

 
Years of experience matter less than demonstrated ownership and results.
This Role Is Not Primarily

• Social Media Management
• Content Creation
• Meta Ads Operation
• Events Coordination
• CRM Administration
• Traditional Brand Management

The Growth Lead understands these functions but is ultimately responsible for orchestrating the complete growth system and driving measurable enrollment and revenue outcomes.