Director – Marketing

Job Description

Oxiliry is looking for an experienced and results-driven Director – Marketing to lead the overall B2B marketing strategy and growth initiatives for Rebiz. The ideal candidate will have extensive experience in demand generation, performance marketing, customer acquisition, marketing automation, and revenue-driven marketing strategies.

This role requires a strategic leader who can develop and execute integrated, multi-channel marketing campaigns, generate qualified sales pipelines, strengthen brand positioning, and lead a high-performing marketing team.

Key Responsibilities

• Develop and execute comprehensive B2B marketing strategies aligned with business growth and revenue objectives.
  

• Lead demand generation initiatives to drive Sales Qualified Leads (SQLs), customer acquisition, and pipeline growth.
  

• Plan, execute, and optimize multi-channel marketing campaigns across LinkedIn Ads, Google Ads, email marketing, outbound campaigns, and digital platforms.
  

• Oversee HubSpot CRM, marketing automation, lead scoring, segmentation, nurturing workflows, and reporting.
  

• Manage marketing budgets, campaign performance, customer acquisition costs, ROI, and conversion rates.
  

• Develop and implement account-based marketing (ABM) strategies targeting enterprise and mid-market customers.
  

• Strengthen brand positioning, content marketing, SEO, website performance, and digital presence.
  

• Collaborate with sales, product, and leadership teams to align marketing activities with revenue targets.
  

• Identify new market opportunities, customer segments, strategic partnerships, and acquisition channels.
  

• Establish marketing KPIs, performance dashboards, and weekly and monthly reporting frameworks.
  

• Lead, mentor, and develop the marketing team while driving continuous improvement and innovation.
  

Required Qualifications & Experience

• 7–10 years of experience in B2B marketing, growth marketing, demand generation, or performance marketing, including leadership experience.
  

• Proven experience developing and executing marketing strategies that generate qualified leads and measurable revenue growth.
  

• Strong hands-on experience with LinkedIn Ads, Google Ads, outbound marketing, and cold email campaigns.
  

• Proficiency in HubSpot CRM, marketing automation, lead management, segmentation, and reporting.
  

• Experience managing marketing budgets, multiple campaigns, and cross-functional teams.
  

• Strong understanding of B2B sales funnels, customer acquisition, marketing analytics, and performance optimization.
  

• Excellent leadership, communication, presentation, and stakeholder management skills.
  

Preferred Qualifications

• Experience in B2B SaaS, technology, or retail technology industries.
  

• Experience targeting enterprise and mid-market customers.
  

• Knowledge of account-based marketing, SEO, marketing attribution, and revenue operations.
  

• Familiarity with Apollo, ZoomInfo, Clay, or similar prospecting and enrichment tools.
  

• Experience developing partner marketing programs and scaling marketing functions.