Marketing Automation Specialist

This is a remote position.

The Marketing Automation Specialist will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.

About My Amazon Guy
My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.

We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.

MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.

Key Responsibilities

• HubSpot Architecture & Governance
  
  • Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
    
  • Remove deprecated workflows and redundant structures
    
  • Deduplicate contacts and companies
    
  • Redesign lifecycle stages for clarity and reporting integrity
    
  • Implement clean segmentation logic
    
  • Establish naming conventions and governance standards
    
  • Restrict permissions and prevent ad hoc workflow creation
    
  • Document system architecture and operational processes
    
• Lifecycle Marketing & Automation
  
  • Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
    
  • Develop dynamic segmentation frameworks based on intent and readiness
    
  • Design and optimize automated nurture journeys
    
  • Align marketing automation with sales handoff rules
    
  • Eliminate unnecessary broadcast email volume
    
  • Ensure all workflows are tied to measurable revenue movement
    
• BDR & Marketing Alignment
  
  • Align outbound outreach (ASIN review videos and follow-ups) with automation logic
    
  • Prevent overlapping or contradictory messaging
    
  • Ensure intent signals trigger correct actions
    
  • Maintain clean routing and lifecycle transitions
    
  • Connect human sales outreach with automation systems
    
• Attribution & Funnel Clarity
  
  • Work across platforms including:
    
    • HubSpot (CRM)
      
    • ActiveCampaign
      
    • Instantly
      
    • Google Ads
      
    • Meta Ads
      
    • Retention.com
      
    • WordPress
      
    • GA4
      
    • Google Tag Manager
      
    • Google Search Console
      
    • Google Business Profile
      
    • Trustpilot
      
  • You will:
    
    • Standardize UTM governance
      
    • Improve multi-touch attribution visibility
      
    • Align ad reporting with lifecycle progression
      
    • Improve MQL → SQL → Opportunity tracking
      
    • Reduce reporting ambiguity for leadership
      
• Marketing Infrastructure Protection
  
  • Create segmentation request protocols
    
  • Establish automation standards
    
  • Protect system integrity from short-term workarounds
    
  • Maintain documentation and system clarity
    
  • Serve as long-term owner of marketing systems governance
    

Requirements

• 5+ years in Marketing Operations, RevOps, or Marketing Technology
  
• Deep, hands-on HubSpot experience (required)
  
• Proven experience cleaning and restructuring complex CRM environments
  
• Strong understanding of paid media funnels and conversion tracking
  
• Experience with lifecycle marketing, lead scoring, and segmentation frameworks
  
• Experience building or restructuring automation systems
  
• Comfortable enforcing governance and setting system standards
  
• Experience working with distributed teams (Filipino team experience preferred)
  

Technical Requirements

• A computer with dual monitor setup is required
  
• Computer with at least 8GB of RAM
  
• Must have at least 25 MBPS internet speed
  
• Camera with at least 1080p resolution
  

Benefits

• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent work-from-home setup
  
• Unlimited FREE access to MAG School courses and SOP Library
  
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  
• Opportunities for professional development and career advancement