Sales Manager

On behalf of our client, we are seeking an experienced (Sales Manager) to lead all local sales activity in Libya.
This is an independent, hands on role with full responsibility for achieving the event’s local sales and revenue targets. The Sales Manager will manage the complete sales process—from identifying prospects and developing relationships to negotiating packages, closing contracts, and following up on payments.
Responsibilities:

• Take full ownership of company local exhibition and sponsorship sales targets.
  
• Develop and execute a sales plan for the Libyan market.
  
• Build a strong sales pipeline from the ground up for a new or developing exhibition.
  
• Identify and approach potential exhibitors, sponsors and industry partners.
  
• Sell exhibition stands, sponsorship packages and other commercial opportunities.
  
• Build relationships with food and beverage producers, importers, distributors, retailers, hotels, restaurants and hospitality suppliers.
  
• Manage the complete sales process from initial contact through negotiation, confirmation and payment follow-up.
  
• Develop new opportunities through calls, meetings, referrals, networking and market research.
  
• Prepare and present proposals, quotations and commercial packages.
  
• Maintain regular contact with prospects and follow up consistently.
  
• Manage major accounts and develop opportunities for repeat participation.
  
• Coordinate with the international sales team on shared accounts and overseas opportunities.
  
• Represent company at relevant meetings, networking events and industry gatherings.
  
• Ensure confirmed exhibitor requirements are handed over correctly to the operations team.
  

Targets and Reporting:

• Work toward agreed monthly, quarterly and overall event revenue targets.
  
• Take personal accountability for achieving local sales targets.
  
• Maintain a clear and accurate sales pipeline using the agreed CRM or tracking system.
  
• Track pipeline value, confirmed revenue, conversion rates and performance against targets.
  
• Provide regular pipeline reports, revenue forecasts and performance updates to the Sales Director.
  
• Identify gaps between current sales and targets and take corrective action.
  
• Record the reasons for delayed or lost opportunities to improve future conversion.
  
• Monitor contracts, deposits, payment deadlines and outstanding balances in coordination with finance.
  
• Maintain complete and accurate records of sales activity and client communication.
  

Requirements

• Based in Libya with a strong understanding of the local business environment.
  
• Fluent Arabic is essential, with strong working English.
  
• Proven experience in B2B sales, exhibitions, sponsorships or business development.
  
• Previous experience launching a new event, exhibition or commercial project.
  
• Demonstrated history of meeting or exceeding sales and revenue targets.
  
• Experience building a sales pipeline and client base from the ground up.
  
• Good knowledge of the food, beverage and hospitality industries.
  
• Strong local relationships within Libya’s commercial market.
  
• Confident communicating and negotiating with business owners, senior managers and decision-makers.
  
• Strong presentation, negotiation and closing skills.
  
• Able to work independently without requiring daily supervision.
  
• Able to analyse sales performance, prioritise opportunities and make practical commercial decisions.
  
• Highly organised, disciplined with follow-up and accountable for results.
  
• Willing to travel within Libya for regular client meetings.
  
• A valid driver’s licence is required.
  
• Preferred Experience:
  
• Previous sales experience with a recognised trade exhibition or industry event.
  
• An established network across Libya’s F&B, hospitality, retail, importing and distribution sectors.
  
• Experience selling exhibition stands, sponsorship packages or similar B2B services.
  
• Experience using a CRM and preparing sales forecasts and performance reports.
  
• Understanding of local purchasing, approval, contracting and payment processes.