Senior Business Analyst — Media & Advertising Operations (SME)

Role Overview

We are seeking an experienced Lead Media Business Analyst who serves as a Subject Matter Expert (SME) in B2B customer engagement, AdTech operations, and commercial lifecycle management.

In this role, you will own end-to-end process design and business requirements across the complete Lead-to-Cash (L2C), delivery/fulfillment, and revenue recognition lifecycle. You will act as the strategic bridge connecting Sales & Account Management, Ad Operations, Product, Engineering, and Finance. The ideal candidate brings deep expertise in digital ad serving ecosystems, strong CRM/Order Management knowledge, and hands-on familiarity with publisher and advertiser workflows in the Dubai/UAE market.

Key Responsibilities

1. Commercial Lifecycle & Lead-to-Cash Ownership

• Serve as the primary SME for B2B advertising sales processes across the full lifecycle: lead capture, qualification, opportunity management, CPQ (Configure, Price, Quote), insertion order (IO) processing, ad trafficking, delivery tracking, billing, and fulfillment.
  

• Partner with Sales, Finance, Legal, and Ad Ops to standardize commercial artifacts (quotes, contracts, SLAs) and automate validation rules.
  

2. Requirements Engineering & Architecture

• Elicit, document, and prioritize business requirements into actionable user stories, detailed process flows (BPMN), system requirements, and testable acceptance criteria.
  

• Drive platform integrations across CRM (Salesforce / MS Dynamics), Order Management Systems (OMS), CPQ engines, and Ad Servers.
  

• Lead cross-functional discovery workshops and translate complex business needs into clear specifications for technical teams and software vendors.
  

3. Data Modeling & System Alignment

• Design and maintain canonical data models (campaign, order, placement, creative, impression/event, invoice) and define clean data handoffs between CRM, Ad Servers, Billing/ERP, and Analytics tools.
  

• Work alongside finance and revenue teams to reconcile ad server delivery numbers with invoicing records and resolve complex revenue recognition issues.
  

4. Ad Operations & Delivery Assurance

• Validate system configurations, ad trafficking logic, delivery monitoring, and programmatic deal rules (PMP, Programmatic Guaranteed).
  

• Conduct root-cause analysis for delivery discrepancies, billing anomalies, or yield loss, and direct remediation plans.
  

• Support Go-To-Market (GTM) launches for new ad products, native packages, dynamic sponsorships, and cross-platform bundles.
  

5. Analytics, KPIs & Governance

• Define functional requirements for dashboards and Management Information (MI) reports tracking critical KPIs (e.g., quote conversion rate, fill rate, delivery accuracy, inventory yield, revenue leakage).
  

• Establish operational runbooks, user playbooks, and training programs for Sales and Ad Ops teams.
  

Requirements

Required Qualifications & Experience

• Education: Bachelor’s degree in Business, Computer Science, Engineering, or Media/Communications. Master’s degree preferred.
  

• Experience: 10+ years of professional experience combining Business Analysis, Ad Operations, and commercial workflow optimization.
  

• Domain Mastery: Demonstrable experience with B2B advertising Lead-to-Cash workflows, ad serving infrastructure, and revenue reconciliation.
  

• Systems & Tools: Hands-on experience implementing or managing CRM platforms (Salesforce, Microsoft Dynamics 365, or Advendio) integrated with Ad Order Management Systems (OMS).
  

• AdTech Expertise: Deep understanding of ad servers (e.g., Google Ad Manager), programmatic deal structures (SSP/DSP, PMP, RTB), and dynamic inventory allocation.
  

• Regional Experience: Experience operating in the Dubai / UAE / GCC media ecosystem, including an understanding of regional advertiser demands, language considerations, and regulatory nuances.
  

Technical & Professional Competencies

• Process Mapping: Advanced proficiency in BPMN tools (Miro, Visio, Lucidchart).
  

• Agile Delivery: Hands-on experience writing epics, user stories, acceptance criteria, and managing sprint backlogs in Jira/Azure DevOps.
  

• Data Literacy & Integrations: Strong understanding of CRM-to-OMS-to-ERP integration patterns, API payloads, ETL/data pipelines, and data quality checks.
  

• Reconciliation: Ability to inspect raw campaign delivery logs (impressions, clicks, events) and reconcile them against billing systems.
  

• Certifications (Desirable): Salesforce / Dynamics 365 BA Certifications, Google Ad Manager Certification, CBAP, PMI-PBA, or Certified Scrum Product Owner (CSPO).
  

Benefits

Compensation & Benefits Package (Dubai, UAE)

We offer a competitive, tax-free compensation structure aligned with senior AdTech leadership roles in the UAE market:

• Monthly Base Package: AED 22,000 – AED 45,000 per month, dependent on experience (Tax-Free, based on experience and alignment).
  

• Annual Performance Bonus: Discretionary annual performance-based bonus.
  

• Healthcare & Insurance: As required by UAE labor law.
  

• Flight Allowance: Annual return airfare allowance to home country as permitted by UAE labor law.
  

• Visa & Relocation: Full UAE employment visa sponsorship and End of Service Gratuity (EOSG) calculated per UAE Labor Law.